Guides

How to measure an AI visibility change

A page can change and the answers can change. Those are two measurements. One does not prove it caused the other.

Keep the before sample

The report is a snapshot: the date, the engines, the questions and the coverage. A later scan is a new sample. Cached answers are not a fresh observation.

Check the page separately from the answers

You can see whether a suggested edit is on the site by reading the page. You can see whether a later API answer names you by running the questions again. ReplyScore does not currently sell a monitoring schedule that does this for you.

What not to claim

Do not turn one before-and-after pair into a percentage uplift. Models, competitors and the rest of the web also change. A fix card is a hypothesis about the site, not a forecast of mentions.