Brackenfield Dental

Score 58/100 · grade C · snapshot 4 August 2026

A few important gaps are holding the score back. Clear the schema and FAQ work first, then tidy reviews and question-form headings.

What we asked the engines

Real patient-style prompts. For each one: whether Brackenfield Dental was named, who was named instead, and which official API returned the answer.

Prompt	Engine	Named?	Named instead
best dentist near Leeds city centre for nervous patients	Anthropic	Not named	Meanwood Smile Studio
NHS dentist in Leeds taking new patients	Perplexity Sonar	Not named	Chapel Allerton Dental Rooms
family dentist Headingley with evening appointments	Anthropic	Not named	Meanwood Smile Studio
emergency dentist Leeds open Saturday	Perplexity Sonar	Named	n/a

Category breakdown

Same scoring model as a live report: entity, answerability, machine access, and trust.

Entity & identity

Can machines tell who you are, where you are, and who works there?

14/25

Business schemaFail
Name, address and phone consistencyPartial
Profile links (sameAs)Fail
Named practitioner schemaFail
Opening hours in schemaPartial

Answerability

When someone asks AI a local question, does your site give clear answers it can quote?

8/20

FAQPage schemaFail
Question-form headingsFail
Distinct service pagesPartial
Pricing informationFail
About / practice storyPass

Machine access

Can crawlers reach and understand your pages reliably?

8/10

Sitemap presentPass
Internal links resolvePass
HTTPS, viewport, indexabilityPass
Content present in the served HTMLPartial

Trust & freshness

Do you look like a practice people and engines should recommend right now?

5/10

Reviews (machine-readable)Fail
Fresh, dated contentPartial
Privacy and contact pagesPass

Competitor gap evidence

Fictional rivals named in the sample engine answers, and what they publish that Brackenfield Dental does not.

Rival 01 · named in 3 answers

Meanwood Smile Studio

For nervous patients in Leeds, Meanwood Smile Studio is often mentioned for its sedation options and clearly listed opening hours.

They have

LocalBusiness schema naming three dentists, plus FAQPage markup covering nervous patients and NHS availability.

You lack

No business schema and no FAQPage, so engines have nothing structured to quote.

Rival 02 · named in 2 answers

Chapel Allerton Dental Rooms

Chapel Allerton Dental Rooms currently lists NHS places for new adult patients in north Leeds.

They have

Machine-readable review stars and a dedicated NHS new-patient page that engines can cite.

You lack

Reviews are not marked up, and NHS availability is only in a PDF.

Generated fixes

Paste-ready JSON-LD (LocalBusiness + FAQPage) in the same shape the product outputs, plus an excerpt of the agency-ready email.

Paste-ready JSON-LD

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Dentist",
      "name": "Brackenfield Dental",
      "url": "https://www.brackenfield-dental.example",
      "telephone": "0113 000 0000",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "14 Brackenfield Road",
        "addressLocality": "Leeds",
        "postalCode": "LS6 1AA",
        "addressCountry": "GB"
      },
      "openingHours": "Mo-Fr 08:30-17:30, Sa 09:00-13:00",
      "sameAs": [
        "https://www.google.com/maps?cid=REPLACE_WITH_GBP",
        "https://www.facebook.com/REPLACE"
      ],
      "employee": [
        {
          "@type": "Person",
          "name": "Dr Amina Shah"
        },
        {
          "@type": "Person",
          "name": "Dr Tom Ellison"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "Do you take nervous patients?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Yes. Brackenfield Dental in Leeds offers longer appointments, tell-show-do explanations, and referral for sedation where appropriate."
          }
        },
        {
          "@type": "Question",
          "name": "Are you taking new NHS patients in Leeds?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We hold a limited NHS list. Call the practice to check current availability for your age group."
          }
        },
        {
          "@type": "Question",
          "name": "What are your Saturday hours?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "We are open Saturday 09:00 to 13:00 for examinations and urgent care."
          }
        },
        {
          "@type": "Question",
          "name": "Where are you in Leeds?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "14 Brackenfield Road, Leeds LS6 1AA, a short walk from Headingley."
          }
        }
      ]
    }
  ]
}

Agency email excerpt

Subject: Website changes needed for AI visibility (Brackenfield Dental)

Hi,

We ran an AI visibility audit on https://www.brackenfield-dental.example with ReplyScore. Could you please make the following updates?

1. Add Dentist JSON-LD
   Paste the generated LocalBusiness schema into the site header so engines can confirm name, address, phone and practitioners.

2. Add FAQPage schema
   Publish the generated FAQ JSON-LD next to visible answers on nervous patients, NHS lists and Saturday hours.

3. Mark up named dentists
   Add Person schema for Dr Amina Shah and Dr Tom Ellison, with worksFor pointing at the practice.

Please confirm once live so we can re-check.

Thanks

Next steps

Implement yourself. Use the schema and email above. Typical DIY time is an afternoon with your web editor.
Have Reply Intelligence Group implement it. Typical implementations: £250 to £750 depending on CMS and scope. Read about implementation · Ask about implementation.
Then make sure those enquiries convert. Run a free ReplyBench snapshot.

Sample report

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