AI visibility check for UK businesses
When someone asks AI who to choose, does it name your business?
Customers increasingly ask an AI assistant who to call. ReplyScore asks two leading AI engines the questions your customers ask, shows whether you are named and who is named instead, and tells you what to fix on your website.
- Free score in a few minutes. No card needed.
- Real answers from Claude and Perplexity, collected through their official APIs.
- Plain-English fixes you or your web agency can act on.
What you will see
Two answers: can AI read your site, and does it name you?
This example uses a fictional practice, Brackenfield Dental in Leeds. Your report follows the same layout with your own business, questions and answers.
Website readiness
58/100
How clearly your public pages tell AI who you are, what you offer, where you work and why to trust you.
AI discovery
1 of 4
Customer questions where AI named the business, without being told its name. The full report asks 20.
Questions asked
Example
- Not named
“best dentist near Leeds city centre for nervous patients”
Claude · named Meanwood Smile Studio instead
- Not named
“NHS dentist in Leeds taking new patients”
Perplexity · named Chapel Allerton Dental Rooms instead
- Not named
“family dentist Headingley with evening appointments”
Claude · named Meanwood Smile Studio instead
- Named
“emergency dentist Leeds open Saturday”
Perplexity
How it works
Four steps, a few minutes
01
Enter your website
Add your web address, then confirm your business name, what you do and where your customers are. That decides which questions we ask.
02
We read your site
Our crawler reads your public pages and checks for the facts AI tools rely on: who you are, what you offer, where you work and why people trust you.
03
We ask AI your customers' questions
We put customer-style questions to Claude and Perplexity without mentioning your name, then record who they recommend.
04
You get a score and a fix list
A website readiness score out of 100, how often AI named you, who it named instead, and the changes most likely to help.
The detail behind each step: How we test AI visibility.
What you learn
What ReplyScore tells you
Whether AI names you
See if AI suggests your business when someone asks for what you do, where you do it.
Who it names instead
The businesses AI recommends in your place, with the full answers as evidence.
What is holding you back
Missing or unclear facts on your site that make you harder for AI to understand and recommend.
What to do next
Prioritised fixes, ready-made structured data and an email you can forward to your web agency.
Pricing
Start free. Go deeper for £99.
The free score shows where you stand. The £99 diagnostic asks 20 questions across Claude and Perplexity for your confirmed market, shows every answer as evidence, and gives you prioritised fixes, a PDF and one website recheck within 30 days. It is a one-off payment, not a subscription.
See all plans, including monthly monitoringDeliverables
What you get
Free score
- Website readiness score and letter grade
- Peer percentile where available
- Your strongest signal and your biggest gap
Diagnostic · £99
- 20 questions with every AI answer as evidence
- The businesses named instead of you
- Category breakdown and prioritised fix cards
- Ready-made structured data, agency email and PDF
Optional
Don't want to do it yourself?
Your report includes fixes and an email you can forward to your web agency. If you'd rather we handle it, Reply Intelligence Group can implement the fixes directly: schema, structural changes, and content adjustments, with pricing based on scope.
Typical implementations: £250 to £750 depending on CMS and scope. Requires CMS/hosting access.
This does not guarantee AI will recommend your business.
Next
Visibility is step one. Conversion is step two.
ReplyScore shows whether AI names a business. ReplyBench checks what happens next: whether the public pages a customer lands on make it clear how to enquire or book, what is on offer, and why to trust you. Being named is worth little if the next page loses the customer.
Run a free ReplyBench snapshotHonest by design
What we measure, and what we will not claim
No invented zeros
If a check could not run, we say so. A missing measurement is never shown as a score of zero.
Official APIs, stated plainly
We ask Claude and Perplexity through their official APIs so a result can be repeated. Answers in the consumer ChatGPT or Gemini apps can differ.
Fair comparisons
A percentile is shown only when at least 30 comparable businesses have been measured. Other industries are not ranked against dental scores.
No promises we cannot keep
Fixes improve how clearly AI can read your business. Nobody can guarantee an AI will recommend you, and we will not claim to.
ReplyScore is a product of Reply Intelligence Group Ltd, a UK company.
Reference
Frequently asked questions
What is ReplyScore?
ReplyScore shows how AI represents a UK business. We crawl the public site, ask Anthropic and Perplexity through their official APIs, and separate a website readiness score from AI discovery. A fix pack lists what we observed and what is only a hypothesis.
What does the £99 diagnostic include?
The teaser score is free. The diagnostic is £99 for one confirmed market, 20 questions across Anthropic and Perplexity, the evidence report, prioritised actions, a stored PDF and one technical website recheck within 30 days. Monitor is £79 a month. Growth is £199 a month. Agency is £499 a month. Reply Intelligence Group Ltd is not VAT registered.
Why Anthropic and Perplexity?
We test Anthropic and Perplexity Sonar through their official APIs. An API answer is not a measurement of the consumer ChatGPT or Gemini apps, and we do not scrape those apps. Google AI Overviews are a separate check through the DataForSEO API, and only when that check is enabled. A query with no overview is not shown, and it is not part of the Anthropic and Perplexity mention rate. A provider citation is a source the engine named. A suggested site change is a hypothesis, not a promise that mentions will rise.
Who is ReplyScore for?
Local services, professional services, software companies and shops can run a confirmed profile. Dental is one local-service industry, not the whole product. A percentile is published only when at least 30 comparable sites of the same kind exist. Other industries are not ranked against dental scores.
What data do you collect?
We process the website URL, practice name, town, vertical and email you provide, plus crawl extracts published on your site, engine answers quoted in your report, and a hashed IP for abuse and spend control. See our privacy notice. Contact privacy@replyscore.co.uk.
How long does a scan take?
Most scans finish in a few minutes. You get a progress screen while we crawl, surface and score, then an email when your teaser is ready.
Who owns ReplyScore?
ReplyScore is a product of Reply Intelligence Group Ltd (Company No. 17040048). The parent company owns the intellectual property, the Stripe merchant account, and the ICO registration (ZC192287). Reply Intelligence Group Ltd is not VAT registered.
Can Reply Intelligence Group implement the fixes for us?
Yes, optionally. Reply Intelligence Group can implement the ReplyScore fix pack on your site: schema, structural changes, and content adjustments. Typical implementations are £250 to £750 depending on CMS and scope. CMS or hosting access is required. Email hello@replyintelligencegroup.co.uk with subject "Implementation enquiry". This does not guarantee AI will recommend your practice.
Start
See whether AI names your business
Your free score takes a few minutes and needs no card. The full diagnostic report is £99, once.